By Dr. Keith Adams, Ed.D., CMAA President & Founder, CKA SAVE Project

I recently read a poignant piece on Bomani Jones, a veteran voice I’ve long respected in the sports media landscape. In it, Bomani confessed something that truly struck a chord with …

By Dr. Keith G. Adams, Ed.D., CMAA

Founder & President, CKA SAVE Project

2026 Drake Group Education Fund Exceptional Service Award Recipient

The scoreboard eventually goes dark for every athlete. The lights dim, the fans depart, and a quiet, often uns…

Posted on April 21, 2026

By Roland Hairston III Project Manager, CKA SAVE Project Virtual Internship Program (CKA VIP)

Conventional wisdom suggests that diligence inevitably yields opportunity. In my case, that truth materialized—but in ways I could…

Posted on April 14th, 2026 

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By Dr. Keith Adams | Founder & President, CKA SAVE Project | 2026 Drake Group Education Fund Exceptional Service Award Recipient 

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I was not expecting the call. 

For over 30 years, I have worked alongside student-a…

Posted on April 13th, 2026  

By Dr. Keith Adams Founder & President, CKA SAVE Project | 2026 Drake Group Education Fund Exceptional Service Award Recipient 

"Eligible" Is Not the Same as "Ready" 

In thirty years as an academic and athletic leader…

Posted on April 8th, 2026

By Keith Adams Jr.,

The Multi-Sport Perspective

This April, as part of the CKA SAVE Project's "Intern Voices" series, I had the unique opportunity to step off the field and into the boardroom. While most fans were focused on t…

Posted on April 7th, 2026 

Dr. Keith Adams goes inside the 2026 NABC Convention & NCAA Men’s Final Four — returning with a blueprint for the future of coaching. 

By Dr. Keith Adams | Odd Coaches Podcast | CKA SAVE Project 

Indianapolis doesn’t s…

Posted on April 7th, 2026  

By Dr. Keith Adams Founder & President, CKA SAVE Project  

I’ve just returned from the Final 4 in Indianapolis, and the conversations echoing through the halls of the NABC and the GM Summit were clear: The collegiate lands…

Posted on April 7th, 2026 

By Dr. Keith Adams Founder & President, CKA SAVE Project 

In my thirty years as an academic and athletic leader, I’ve watched the collegiate landscape evolve through many changes. But what I am witnessing today is different…

Posted on April 3rd, 2026

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By Dr. Keith Adams

In the high-octane world of collegiate sports, all eyes are on the stars—the shooters, the defenders, and the playmakers. But if you shift your gaze just a few feet toward the bench, you’ll see the "backbon…

Posted on March 29, 2026

By Dr. Keith Adams

Every year, thousands of elite college athletes cross the graduation stage with championship rings, highlight reels, and resumes that are nearly blank.

It’s not for lack of effort; it’s for lack of time.

Posted on March 27, 2026

By Dr. Keith Adams

As I prepare for the 2026 NCAA Men’s Basketball Final Four and the NABC Convention in Indianapolis, my reflections aren't merely on tournament brackets or scouting reports. Instead, I am thinking about a …

Posted on March 26, 2026

By Dr. Keith Adams President, CKA SAVE Project | Host, Odd Coaches Podcast

Three decades in education and athletics teaches you one thing: the story behind the scoreboard is almost always more significant than the score its…

Posted on March 19, 2026

By Dr. Keith Adams

At the CKA SAVE Project, I spend a lot of time talking about "Time Poverty." It is the silent tax paid by every elite student-athlete in America. We challenge our interns to achieve 100/100—giving 100% to th…

Posted on March 18, 2026

By Dr. Keith Adams

In the 2026 collegiate landscape, the “student-athlete” is no longer just a student playing a game. They are CEOs of personal brands, navigators of a professional-grade Transfer Portal, and influencers in a h…

Posted on March 13, 2026

The recent ESPN investigation, “Street agents exploiting athletes in NIL deals, coaches warn,” shines a harsh light on a troubling reality. As NIL (Name, Image, and Likeness) capital flows into high school and college sports, …

Posted on February 10, 2026

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Your Roadmap to Student-Athlete Success

At the CKA SAVE Project, we believe the grit developed on the field should be the fuel for success in the classroom and the boardroom. As the collegiate landscape shifts with NIL and …

Posted on February 10, 2026

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By Dr. Keith Adams, Ed.D., CMAA President & Founder, CKA SAVE Project

Growing up in the DMV (DC, Maryland, and Northern Virginia), the ritual was sacred. My brother Rick and I would wait our turn to dive into the Washi…

Posted on January 8th, 2026 

In athletics, exceptional coaches don't just call plays—they transform lives. They recognize potential in athletes long before the athletes see it in themselves. At the CKA SAVE Project, we apply this same athletic mindset …

Posted on January 8th, 2026

By Dr. Keith Adams, Ed.D., CMAA

President & Founder, CKA SAVE Project

I grew up on sports columns and sports columnists. I consumed shows like The Sports Reporters, Around the Horn, and Outside the Lines. But somewhere along…

Posted on December 30th, 2025 

A Letter from Dr. Keith Adams, President of the CKA SAVE Project 

I was recently asked a question that stopped me in my tracks: "What would the CKA SAVE Project look like to you in a perfect world?" 

For years, we have…

Posted on December 30th, 2025 

SILVER SPRING, MD — The CKA SAVE Project, the nation’s premier partner for holistic student-athlete development, is proud to announce the launch of its Membership & Partnership Guide: "Find the Balance."

This initiative…

Posted on December 30th, 2025

A new monthly award honoring middle school, high school, and collegiate leaders who excel in the classroom, on the field, and in their communities. 

SILVER SPRING, Maryland – In an era where viral athletic highlights often do…

Posted on December 30th, 2025

The initiative offers middle schools, high schools, and universities a turnkey solution to transform student-athlete development amidst the era of NIL and the Transfer Portal. 

SILVER SPRING, Maryland – The landscape of st…

Posted on December 30th, 2025
We celebrate when student-athletes sign scholarships. We cheer when they score touchdowns, sink three-pointers, and break records. But what happens when the final buzzer sounds on their athletic careers? For too many young p…

SILVER SPRING, MD (November 17, 2025) – The CKA SAVE Project, Inc., the national leader in holistic student-athlete development, today announced the launch of a comprehensive service and pricing structure designed to support student-athletes from middle …

SILVER SPRING, MD (Monday, November 17, 2025) – The CKA SAVE Project, Inc., the National Leader in Holistic Student-Athlete Development, today announced a strategic partnership with the Opendorse Bowl Series. This collaboration will amplify the core valu…

Posted on May 28th, 2025

Empowering the Next Generation: Key Insights from the Black Student-Athlete Summit 2025

The CKA SAVE Project is proud to share key takeaways from the recent Black Student-Athlete Summit, held from May 20-24, 2025, in Chicago, IL…

Posted on May 28th, 2025

Event Overview

On April 10, 2025, the CKA SAVE Project proudly supported over 25 program participants to attend the Allen Sack National Symposium at Howard University. This important national gathering focused on the evolving la…

Posted on March 27th, 2025

The CKA SAVE Project, a leading non-profit organization dedicated to empowering student-athletes, today announced the launch of three independent research studies aimed at investigating the evolving dynamics of collegiate athl…

Posted on October 1st, 2024

Hello! My name is Dr. Keith Adams, President of the CKA SAVE Project, a nonprofit organization dedicated to empowering student-athletes through educational and professional development. Balancing academics and athletics is no…

Posted on September 30, 2024

October can be an overwhelming month. By now, your school and work routines are in full swing. For student-athletes, grading periods have begun. Whether you're off to a strong start or struggling to catch up, managing your t…

Posted on September, 2024

General Message to Student-Athletes

Hello! My name is Dr. Keith Adams, President of the CKA SAVE Project, a nonprofit organization dedicated to EMPOWERING student-athletes through educational and professional development.

Stude…

Published on September 1st, 2024

Welcome back! It’s that time of year when school is back in session, bringing with it the chance for student-athletes, teachers, administrators, parents, and other stakeholders to establish positive habits that can lead …

Published on August 1st, 2024

Welcome to the evolving world of college athletics, where we are on the brink of significant academic and athletic transformation. As we navigate these changes, it's important to reflect on both the past and the future.

A…

Published on May 28th, 2024

In the competitive world of sports, student-athletes often face immense pressure to excel both academically and athletically. This dual demand can lead to significant stress, making it essential to address their mental health…

Published on May 15th, 2024

Early academic skills assessment plays a pivotal role in shaping a student’s educational journey. By evaluating a student's strengths, weaknesses and areas for improvement at an early stage, teachers and parents can tailor th…